Howdy Homemade Ice Cream has always been more than an ice cream shop. Built around a mission to create meaningful employment for individuals with intellectual and developmental disabilities, the brand has earned a loyal following through genuine heart and community presence.

As Howdy prepared for a new chapter of growth, the question wasn't whether the brand had something worth saying—it absolutely did. The question was how to say it louder and more intentionally. Through a collaborative, iterative process, we worked closely with the Howdy team to identify what the brand was already communicating well, where it could go further, and how to build a visual identity that matched the boldness and joy their team brings every single day

Now, fresh new messaging, a reworked icon and logotype, reworked palette, and whole new graphic elements carry the Howdy Homemade mission, and the people behind it, forward.