Strategic design for what's next

Your brand shouldn’t hold your business back. Let's build the one that carries it forward.

Strategic brand & graphic design services so you can confidently move forward.

Featured Work

Howdy Homemade Ice Cream Brand Identity

A beloved ice cream brand with a mission worth scaling had outgrown the identity built to launch it. Howdy Homemade needed a brand that could carry the weight of where they were headed.

Show & Tour Brand Refresh

As an established real estate media delivery service, Show & Tour had outgrown the brand they launched with. They needed a presence that matched their ambition—not one that held them back.

Unison Worship Collective

A group of Japanese worship artists set out to create something their churches had never had: original worship music written by and for their own people. To launch it, they needed a brand and a home for it online.

More Work

Ready to grow into what's next?

Let’s talk about where you are and where you want to be.

In 15 minutes, I can help you clarify your next move—no pressure, no hard sell. Just a focused conversation about how Tohlen Creative might be able to help through intentional, strategic design.

Tohlen Creative is an independent design studio in Kansas City, Missouri led by Jared Tohlen.

I'm a chronic improver, and after 15 years in design serving all kinds of clients I believe every brand has untapped potential.

Maybe your logo doesn’t quite reflect who you are anymore. Maybe your materials feel piecemeal, dated, or misaligned. Maybe you're about to make a big shift. Or maybe you’re just ready to be taken more seriously. I'll help you get there with smart, strategic creative that moves your brand forward.

Services

I serve established businesses and organizations through excellent and strategic design, enabling them to grow into the next version of their brand.‍

Whether you need a full rebrand, ongoing marketing support, or strategic insight to guide your next step, my services are built to meet you where you are and take you where you’re going.

Brand Transformation

For when you've outgrown your current brand and need a full brand refresh.

Includes brand positioning and messaging, logo design, color palette, typography, graphic elements, brand style guide, and brand templates.

8–12 weeks
Estimate provided after discovery call

Creative Support

If you have a brand but need strategic design help to support and apply it across channels so you can confidently move forward.

Could include design of marketing materials for print or digital, campaign creative, product launches, sub-brands, and more.

Pricing and timeline dependent on project deliverables

Strategy Consult

For when you want to understand where and how to improve your brand strategically and visually so you can move into what's next.

Includes a 60-minute strategy session, brand messaging and visuals audit, observations and recommendations report, optional follow-up call for ongoing support.

Two-week timeline
Estimate provided after discovery call

Print Design

When you need your brand to show up in the physical world and be consistent and intriguing.

Could include strategic design of print-ready files for business cards, flyers, direct mail, booklets, book design, reports, posters, signage, event materials, and more.