Show & Tour was ready to grow and get their top-rated service in the hands of more real estate media pros. However, their brand hadn't kept up with their product over the years. They knew they needed a refreshed brand to properly represent and communicate what the Show & Tour platform had to offer.

In discovery we identified their core audience and the existing equity the brand held with their customers. Careful to retain that essential buy-in, and after exploring many options, we landed on a direction that brought the brand up to speed with the product and felt more like a reinvention than an all new creation.

We iterated on the original logo, careful to keep visual recognition, fine-tuned and expanded the color palette, dialed in the brand typography, and created a full set of graphic elements such as shapes, patterns, and textures, to introduce more depth and resonance to the Show & Tour brand.

The result is a robust yet familiar visual identity that is capable and ready to serve the brand in its next stage of growth.